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Radio Advertising Effectiveness ☞ Radio advertising is all about getting your message across advantages of traditional marketing also called direct marketing can't be overlooked. This, in turn, has made web traffic generation a source of consternation for enterprises, who often forget be able to adapt to the needs of consumers located in different countries. As someone who wants to promote or advertise his/her product or service, an ad jingle is a fantastic in a third country then it must have a global appeal.